Gen Z Podcast Insights: Understanding Habits, Impact, and Overview.

Jun 27, 2023

In an ever-evolving digital landscape, where content consumption habits are continually reshaped, podcasts have emerged as a powerful medium capturing the attention of diverse audiences. One particular demographic at the forefront of this audio revolution is Generation Z (Gen Z). In this blog post, we will delve into the insights revealed by the Gen Z Podcast Report, a collaborative effort between Edison Research and SXM Media, shedding light on the preferences, behaviors, and impact of podcasts on this tech-savvy and culturally influential generation.

 Understanding Gen Z's Podcast Listening Habits:

The Gen Z Podcast Report provides valuable insights into the listening habits and preferences of this unique generation. Based on extensive research and surveys conducted with Gen Z respondents, several key findings have emerged.

1. Podcasts are Part of Gen Z's Daily Routine:

Gen Z's adoption of podcasts is rapidly increasing, with 41% of respondents reporting that they listen to podcasts regularly. This generation considers podcasts an integral part of their daily routines, consuming audio content while commuting, during exercise, or as a form of relaxation.

2. Gen Z Prefers Educational and Entertaining Content:

Gen Z values podcasts that offer educational value and entertainment simultaneously. They seek shows that expand their knowledge, provide unique perspectives on social issues, and entertain them with engaging storytelling. Podcasts that deliver thought-provoking discussions and foster personal growth resonate deeply with this generation.

3. The Power of Authenticity:

Authenticity is a driving factor for Gen Z when choosing podcasts. They appreciate hosts who are relatable, genuine, and express their true selves. This generation prefers content creators who embrace vulnerability, champion diverse voices, and offer inclusive spaces for open dialogue.

4. Diverse Topics and Representation Matter:

Gen Z values diversity and representation across various aspects of their lives, and podcasts are no exception. They actively seek out shows that cover a wide range of topics, including mental health, social justice, personal development, pop culture, and sustainability. Podcasts that amplify underrepresented voices and provide nuanced perspectives gain traction within this generation.

5. Social Media Fuels Podcast Discovery:

Social media platforms play a significant role in podcast discovery for Gen Z. They rely on recommendations from friends, influencers, and online communities to explore new shows. Podcast creators can leverage this trend by effectively utilizing social media platforms to engage with their audience, share snippets or highlights, and create buzz around their content.

 The Impact of Podcasts on Gen Z:

Podcasts have a profound impact on Gen Z, influencing their knowledge, beliefs, and behaviors. The Gen Z Podcast Report reveals the following insights:

1. Expansion of Knowledge and Perspective:

Podcasts act as an educational resource for Gen Z, providing a gateway to learn about diverse topics and expand their perspectives. By exploring podcasts, this generation gains insights into global issues, cultural nuances, and personal growth, fostering a deeper understanding of the world around them.

2. Empowerment and Social Activism:

Podcasts are catalysts for social change and activism among Gen Z. By listening to shows that tackle pressing social issues, this generation becomes more informed and inspired to make a difference. Podcasts create spaces for conversations on topics like racial justice, climate change, mental health, and LGBTQ+ rights, empowering Gen Z to engage in meaningful dialogue and take action.

3. Personal Development and Mental Well-being:

Podcasts offer Gen Z a valuable resource for personal development and mental well-being. With shows dedicated to self-care, mindfulness, motivation, and self-improvement, this generation finds solace and guidance in the audio medium. Podcasts serve as supportive companions, helping Gen Z navigate the complexities of life and prioritize their mental health.


The Gen Z Podcast Report illuminates the influential role that podcasts play in the lives of this tech-savvy generation. Gen Z's appetite for audio content is driven by their desire for knowledge, entertainment, diversity, and authenticity. By harnessing the power of podcasting, content creators have a unique opportunity to engage, educate, and inspire Gen Z. As this generation continues to shape the cultural landscape, podcasts will undoubtedly remain an essential medium for connection, empowerment, and personal growth.